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    Sunday, 18 November 2018

    This new ghetto-pop curated smash is what is hot on the streets right now. Over an enchanting yet simplistic beat produced by 2T Boiz, Small Doctor does his thing complete with his signature 'ain ain' catchphrase.

    Small Doctor is a rising star in the Nigerian music scene. He is the latest hit act from the street oriented pop genre of music in the country.
    » more Small Doctor is a rising star in the Nigerian music scene. He is the latest hit act from the street oriented pop genre of music in the country. (Pulse )
    New money and celebration of life are the themes of the song- common tropes of Nigerian pop music. Tucked in between the smash Small Doctor begins to call out some names.

    To the uninitiated, Small Doctor is shouting out his guys but to those who know Small Doctor is hailing men of the underworld...or so they say.

    Who are these men? They are known as G Boys, notoriously known as Yahoo Boys. In clear and direct language they are Internet fraudsters.

    Small Doctor's praise singing of the 'Wire Wire' gang is nothing new. As a matter of fact if you want a hit in 2017, just give a shout out to Internet fraudsters.

    After years of toiling in almost music purgatory, singer 9ice has scored his first legitimate hit in years with the track 'Living Things'. Just like Small Doctor, 9ice reels off the names of alleged Yahoo boys.

    The Yahoo tribute doesn't stop there. On Junior Boy's 'Irapada 2.0' featuring 9ice, certain names are called again.

    Praise singing of alleged Yahoo boys has put Junior Boy's name on the scene.
    » more Praise singing of alleged Yahoo boys has put Junior Boy's name on the scene. (Naija Loaded )
    All these songs mentioned are jams on their own but the name calling of certain individuals have made some Nigerians raise eyebrows over the public musical display of affection for the crime.

    One of such people is Nigerian rapper Falz. The brilliant rapper who has used his humorous persona to create a profitable career is not a fan of Nigerian artistes praise singing fraudsters.

    The squeaky clean rap act got into his first turbulence yesterday when he criticised a singer (most likely 9ice) for promoting Yahoo culture in his revivalist hit single.

    Although 9ice has dismissed this claim, an argument has ensued on the Internet. Falz has been bashed by many for being out of touch with reality. His upper-class upbringing has been brandished as evidence of him not knowing what's it's like to grow up in the school of hard knocks.


    Others have said he lacks respect for (almost) calling out 9ice who is not only older than him but is vastly more experienced than him in the music business.

    This back and forth online about Nigerian music and Internet fraud has put a spotlight on the relationship between both worlds. If you are naive, please know this now, Internet fraud and Nigerian music are closely tied.

    For over a decade now Yahoo boys have funded the careers of some countless artists. If this was 14th century Italy, yahoo boys are what the Medici family were to artists, grand patrons who pay for their works of art.

    The Medici family played a huge role in the Italian renaissance
    » more The Medici family played a huge role in the Italian renaissance (YouTube )
    Yahoo boys have financially backed singers and rappers paid for expensive music videos and dropped the cash for promotion rounds. Many have floated music labels and some are singers themselves.

    A certain fresh-faced singer is said to be backed by an alleged yahoo boy.

    Just the same way the Colombian football league crashed when drug barons (Pablo Escobar and co) had legal troubles, the Nigerian music industry might just crash if Internet fraudsters pull out from our music business.

    Pablo Escobar in Narcos. The HBO hit series filled with sex and violence will resonate with young Nigerians.
    » more Pablo Escobar in Narcos. The HBO hit series filled with sex and violence will resonate with young Nigerians. (NPR)
    The entertainment business is a deceptive industry anywhere in the world but in Nigeria, it is more deceptive.

    Don't let the red carpet events and mega Eko Hotel concerts deceive you, the Nigerian music industry is small and there is little money to go around.

    The contemporary artists who are declaring profits annually are not more than 15 and this is an optimistic estimate.

    For upcoming acts, the music business is expensive. With no financial backing from a label, how do you expect an upcoming act to pay for studio time, mixing, printing of CDs etc?

    Factoring payola (both on Nigerian radio and TV), a high budget Clarence Peters video, an unknown Nigerian singer needs at least 4 million Naira to make an impression in the crowded music scene.

    Clarence Peters
    » more Clarence Peters, Nigeria's biggest music video director. He is regarded as the apex of video directing. (Bella Naija )
    Where do you expect a poor upcoming singer to get this kind of money from? To successfully break an artist in Nigeria you need between N30m-N50m to do so. Look around you, where are the music labels?

    There is no financial support system for the Nigerian artist. In the dire search for money, he will have to turn to the closest person

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